Tuesday, July 7, 2009

Wanna break through? Write a breakthrough song, Part II

Wayne Cohen is a songwriter, record producer and song tutor whose songs include Top 10 hit singles, downloads and #1 albums, which have sold more than 5 million, in the U.S., UK, Europe, Australia and Asia. He works from his NYC studio Stand Up Sound, as well as in London and Los Angeles. Wayne's 30 years experience as a songwriter and educator has also given him the ability to turn his toolkit into a song tutoring course that benefits songwriters around the world, in individual and group tutoring sessions, via Skype and at his midtown Manhattan, NYC studio Stand Up Sound.

Wanna break through? Write a breakthrough song, Part II
Part II: Tools of the trade
When I write, it can take 6 hours or it can take a year to complete a song. To me the key to a great song is all about capturing a universal emotional truth and a momentary spirit and then crafting it until you as the writer can justify the existence of every melodic and lyrical phrase in the song. Any of those elements can come and go in a heartbeat, so you better be ready for it when it does. Oh and fyi, let it flow, don’t be too hard on yourself if you don’t write it all in 6 hours. I find that after 30 minutes I usually know if I’ve got something worth pursuing. If you feel you don’t have that in 30 minutes, it’s probably time to call that complete and move on to greener pastures.
Here are some of my capture and craft tools of the trade that you may find useful if you want to write a breakout song.
1) Go on input – absorb the world in and outside of you. It’s in the blog you’re reading, the conversation you’re eavesdropping on, the incorrectly heard snippet of someone else’s lyrics you just heard, it’s in how you feel about that person you can’t stop thinking about.
2) Listen to ten of your favorite #1 charting records 100 times, dissect what makes the melody and lyric special to you. I find it’s good to start by analyzing the structure of the overall song. Is the song a verse/pre chorus/chorus, or chorus/bridge/chorus kind of thing, or some other structure? Then I like to look at the chorus melodies, usually to see what makes the melody so hooky, and then do the same for the verses, bridge, etc. Then look at the rhyme scheme of the chorus lyric. Are they AB or AA rhymes, or some other rhyme pattern? Make a summary of the overall arc of the lyric story. What makes the lyric/story urgent, what makes it universal? What grabs the listener at the start of the song - is it a lyric, is it a melody, is it a beat? Which of those is most effective? Once you’ve done that, you should be pumped up enough to get in touch with your inner warrior so you can say to yourself “gee I can write something as good as that..”.
3) Get a lyric writing book and write down every idea you have that you think is a universal emotional truth, the first building block you need for a breakthrough song. If you’re passionate about it write it down, don’t judge it. You never know how a lyric idea can develop into a full-blown song.
4) Get a digital voice recorder. There are a lot of them out there, I happen to prefer the Olympus WC-331M. Same idea here as with the lyric writing. It’s all about capturing those moments you sing that melody idea, or play something you didn’t even remember playing, that can get your breakthrough song started.
The story goes that it worked for Keith Richards, who back in the day had a cassette recorder by his bed, woke up in the middle of the night recorded the intro riff for ‘Satisfaction’, fell back to sleep and when he woke up had no memory of it. Good thing he recorded it huh?
5) Have something you can build a simple beat with. GarageBand, any of the Apple loops jam packs are great, Pro Tools, Logic, Abelton Live, Digital Performer all now have software loops players, any kind of drum machine (Akai MPC is my old skool fave), are all options. I find I end up programming most beats as opposed to using an existing loop because I want a very elemental beat so as not to distract from the writing process. I find the more lo-tech the better, just make sure it is something that programs or loops easily. To make that breakthrough song come to life it’s not just about the beat. It’s about what the melody and lyric are doing in conjunction with the beat. You can always spruce up the beat if necessary, when you produce the song..
6) And remember, there is a songwriter inside of you.

Tuesday, June 30, 2009

Wanna break through? Write a breakthrough song, Part I

Wayne Cohen is a songwriter, record producer and song tutor whose songs include Top 10 hit singles, downloads and #1 albums, which have sold more than 5 million, in the U.S., UK, Europe, Australia and Asia. He works from his NYC studio Stand Up Sound, as well as in London and Los Angeles. Wayne's 30 years experience as a songwriter and educator has also given him the ability to turn his toolkit into a song tutoring course that benefits songwriters around the world, in individual and group tutoring sessions, via Skype and at his midtown Manhattan, NYC studio Stand Up Sound.

Wanna break through? Write a breakthrough song, Part I
I recently judged a battle of the bands here in NYC during which I was really impressed with the energy, dedication, focus, musicianship and marketing abilities of the performers. However I was struck that out of the five bands I judged, only one of the vocalists wrote a hook that I could remember after I heard it once. In fact, the band that I gave the highest marks to were an instrumental group that I thought had the best melodies!
In that moment it occurred to me that now, more than ever, when so much music is available to anyone with a mouse and an internet connection, a breakthrough song is what you need to make an impression. People will tell you to get the right haircut, imaging, packaging, marketing and production to break through, and they are not wrong, but if you don’t have at least one breakthrough song, none of the rest will matter. If you want to get noticed, creating or finding that breakout song is your job #1.
You are saying to yourself, how is this possible? Are you in denial, thinking ‘Isn’t my guitar sound enough to get me a record deal?’ Don’t worry, there’s a songwriter inside of you, you just have to find it.
So how do you do it? Well, Ringo Starr was somewhat right when he sang ‘you know it don’t come easy’, but I know there is a way for you to express what’s unique about your take on the world, and channel that into a hook laden melody with a cool breakout lyric concept and a hot beat..., in other words, a breakout song.
Call me a crazy curmudgeon, but really it’s a pretty simple equation...You have to reach into yourself, think about what you’re feeling, and then start feeling it, to begin your path towards that breakout song. When I write I like to decide which of my feelings can represent an urgent universal truth I feel needs to be shared with the world. To get me in the mood, sometimes, I like to start from the point of ‘righting a wrong’ or ‘wronging a right’, because it’s unlikely anyone outside your circle is going to care much about something that’s not urgent and universal. Remember your lust for world domination?
For example, I was writing a song recently called ‘Live On’ which started out as a thank you from a veteran artist to his long time fans. It was a catchy title with a good melody and a good beat, but lucky for me there was not enough urgency to it. So I put it away, and I say lucky, because the next day I had a co-write scheduled with a young unsigned female bluesy rock artist who needed a single. I realized that if I took the same concept, twisted it into a plea for her lover’s long lasting passion, and added the ‘L’ word to the title, suddenly the same song idea became an urgent universal cry for clarity from one lover to another. Recently that song ‘Love Live On’ by Laura and the Tears has been released as a single, playlisted on BBC Radio 2 and is available for sale on the iTunes Store. The lover in question has been duly served, and it remains unclear as to what will happen… :-)
In any case, my point is that it can take a bit of sweat equity to create that breakthrough song, but you never have to give up, you just need to dig a little deeper, because yesterday’s trash could be tomorrow’s treasure…
P.S. After that battle of the bands I was asked by the memorable hook vocalist why I didn’t vote for her. I told her that although her song was the best, her band was not, and since it was a battle of the bands I could not justify voting for a band that wasn’t up to snuff. By now you could be thinking ‘what a hard core son of a gun this guy is’ and you’d be right. But I hope she heard me when I said that her song was the best, because in the long run that will serve her. Now she just needs the right band, and several more of those kinds of songs.
Tune in next week for more in Part 2: Wanna break through? Write a breakthrough song: Tools of the Trade
You can contact Wayne here.